Another Year Bolder
Retirement House 🤝 Hill’s Pet Nutrition
People fear aging — for themselves, their people and their pets. So, we were presented a challenge: how do we get pet parents to celebrate seniorhood instead of dreading it? In partnership with “The Internet’s Grandparents”, Retirement House, we produced a series of TikTok-forward videos that proved senior people and pets can live BOLD, not OLD.
Executive Creative Director Arlo Oviatt
Creative Director Marie Goodwin
Associate Creative Director, Art Elisa Martin
Associate Creative Director, Copy Lauren Blood
Production Crew Flighthouse
Click on each image to watch all six videos on TikTok!
Feeling bold!
The campaign was bold and unstoppable, achieving record-breaking reach on Meta and TikTok, a +163% surge in purchase conversions via Paid Search, and higher retailer clicks from the shoppable page than Paid Social.
©2025 Elisa Martin