Hill’s Shelter Campaign

Hill’s does more to support pet shelters than almost any other brand, but they rarely get attention for it. So the challenge was to show not only that Hill’s donate food — but that the science behind their food actually helps make these shelter pets healthier, happier and more adoptable.

Creative Director Marie Goodwin
Art Director Elisa Martin
Copywriter Kevin Wright
Director Cameron Dutra with Florence
Photographer Crispin Cannon

Hill’s Shelter :30 Spot

Hill’s Shelter Photography

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Print
We brought our campaign to life through more than just broadcast and digital — we also created a variety of materials, including print ads, in-shelter displays, posters, and more.

:06 Second Social
We developed short messages to quickly convey that every time you purchase Hill’s, you help feed a shelter pet — so they can be healthy, happy & more adoptable.

Hill's Food Shelter Love

Hill’s Shelter Campaign