Feed the Noise

McDonald’s pride in the city and its team runs deep. They’re not just here to serve great food to great fans — they’re here to stand with them. To celebrate those who bleed red and gold and unite them under one electrifying voice. Because Arrowhead isn’t the only place that gets loud — this is a 142.2-decibel, stadium-rocking, opponent-shocking voice. To tie it all back to McDonald’s, we launched a microsite that tracked “social decibels,” capturing the buzz across Chiefs Kingdom and challenging fans to get loud. The louder they got, the more deals they unlocked throughout the season. The campaign spanned out-of-home, social, digital, giveaways, in-store promotions, a website, and guerilla tactics to bring the energy to life.

Creative Directors Darren Brickel & Bryan Mohr

🏆 Kansas City American Advertising Award: Silver