‘Tis McRib Season
The iconic McRib sandwich returns once a year, and what started as an easy burger alternative quickly turned into a cultural sensation. To celebrate the saucy return of the McRib, we created its very own holiday to elevate the meaty obsession. Our McRib season featured festive branded sweaters, socks, and a catchy carol. To spread the McRib spirit, we ran social giveaways and posted new McRib deals daily to keep fans coming back for more. We even took the jingle to the streets, with carolers spreading the McRib cheer throughout the area. How can you resist a little pressed meat!
Creative Director Darren Brickel
©2025 Elisa Martin