Hiding in Plain Sight

Hiding in Plain Sight

Pet parents presume that if their pet has a health issue, it will be obvious. But it’s the subtle signs (like scratching, bad breath, decreased energy, or otherwise ‘normal’ behaviors) that can indicate an underlying condition. We had a huge opportunity to help pet parents recognize their pet could be suffering from a condition they don’t realize their pet has.

The Idea The subtle signs of health conditions are sometimes impossible to detect. Behaviors and traits so seemingly “normal,” they blend in with everyday life. But with a new perspective and the right therapeutic nutrition, we can make pets feel better – and help them feel seen.

Executive Creative Director: Arlo Oviatt
Creative Director: Marie Goodwin
Art Director: Elisa Martin
Copywriter: Lauren Blood
Director: Spencer MacDonald, ArtClass
Photographer: Wanda Martin