Prescription Diet Cancer Care
A cancer diagnosis shouldn’t be the end of your pet’s story. Because when you keep them full, you can keep them fighting. Fighting for more time, more special moments, more chances for connection, and more “firsts” — all life’s adventures that still await when you feel your best.
Not just more life. More living.
Creative Director Marie Goodwin
Art Director Elisa Martin
Copywriter Kevin Wright
Director Cameron Dutra with Florence
Photographer Crispin Cannon
Hand Lettering Casey Ligon
Full bowl. Full belly. Full life.
Cancer is undeniably a tough subject, but we highlighted the special moments pets with cancer can still experience — especially with food that helps them keep fighting. By telling the story through a child’s eyes, we infused it with optimism and a touch of hope.
Cancer Care Photography
©2025 Elisa Martin