Jack Stack Barbecue

Started by Russ Fiorella in Kansas City back in 1957, Jack Stack began as a traditional storefront barbecue with a modest selection of five to six items. Today, Jack Stack Barbecue is in its third generation of the Fiorella family and has evolved into the largest, full-service wood cookery in the industry. When they approached us for a packaging refresh, our goal was to modernize the look while honoring their rich Kansas City roots. We developed a color system that helped consumers easily identify which rub and sauce paired best together for cooking. The result? A streamlined, cohesive packaging design that unifies all product types under a refreshed, modern system.

Copywriter Lauren Blood